Oreo Special Edition Box Design

Posted at May 6, 2009 by Justin

Kraft didn’t ask me to do this, but I had this concept in my head and couldn’t sleep until I made a comp. I wanted a simple and recognizable design that uses elements from the iconic cookie as part of the packaging. Viewed from the side, the box has the same sandwiched colors the cookie made famous.

The front of the package contains the cookie’s motif in a varnish, further drawing the eye as shoppers as pass by the shelf.

oreo-specbox

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Posted in Projects | Comments: 1

Photoshop Cage Match – April 2009

Posted at May 1, 2009 by Justin

Although I use Photoshop on a regular basis, I don’t often have the chance to do whatever I want, showing off my skills. Fortunately, iStockPhoto hosts Photoshop “Cage Matches” where you battle another Photoshop veteran, using their previous design as the starting point for your own. Extra points are awarded for interesting transitions, and reusing elements from the previous round in new ways. There is a time limit of 36 hours between rounds.

Here was my entry from the third round, which uses over 50 layers and the same face and hand position from a photo in the second round. I ’shopped in a picture of a monk, three space photos, and created the lightsaber from scratch. The temple arches are from an old woodcut illustration, with added texture:

Jedi-Monk-Photoshop

My opponent kept the arches and added a torrent of fire, plus a character jumping out of the building. Too cool him down, I plunged him into the sea in the fourth round. To add a sense of depth, I used several sea life photos at various sizes and blurred things accordingly, for the illusion of depth of field. Variations in lighting and saturation add to the effect.

Underwater-coral-reef-Photoshop

Opponent replied by putting a portion of my design in an aquarium, in a museum scene. For my fifth and final round, I chose a more specific theme around feminism. Lincoln would get the head of a woman from the fourth round. To ensure the concept was not lost on anyone, I added some classic feminist posters and distressed them slightly to fit in with the scene. The added engraving is translated “where no man has gone before”.

Lincoln-Memorial-Woman-Photoshop

Still awaiting my opponent’s reply and judging, but I enjoyed putting my Photoshop skills to the test.

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VDL T-Shirt Design 2

Posted at April 2, 2009 by Justin

A second design for the Vancouver Dodgeball League. In case it seems familiar, it’s a parody/reference to Magritte’s painting “The Son of Man”

vdl-jray2b

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Posted in Illustration, Projects | Comments: 0

VDL T-Shirt Design 1

Posted at April 1, 2009 by Justin

Inspired by Japanese warning signs, I created this design for the Vancouver Dodgeball League. The boy is yelling “banzai!” and the caption just says “dodgeball!”

Hopefully it will be printed, but it was fun to do anyway!

vdl-1

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Posted in Illustration, Projects | Comments: 0

Koodo Campaign Analysis and Redesign

Posted at March 22, 2009 by Justin
Koodo posters reimagined

Koodo posters reimagined

I worked with Stephen Tan to analyze the Koodo Mobile ad campaign. We found it to be successful, but wondered whether they could sustain the narrow focus on workout themes. Would the joke wear thin too soon?

We decided to expand the campaign to a broader spectrum of 80’s themes, playing on the era’s fashion, technology, music and lingo. We wanted to maintain the specific color palette and other branding elements that worked so successfully.

Pictured are some of the poster redesigns we came up with. Click for full image.

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Posted in Case Studies, Projects | Comments: 0