(repost) Our “solutions” campaign has won us staff pick in PhotoSpin’s 2008 Spinner Awards. PhotoSpin is a stock photography, illustration and font site and has been running the annual Spinner awards since 2002.
We've got solutions.
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| © Submit to Any - jjtcomputing.co.uk |
Koodo posters reimagined
I worked with Stephen Tan to analyze the Koodo Mobile ad campaign. We found it to be successful, but wondered whether they could sustain the narrow focus on workout themes. Would the joke wear thin too soon?
We decided to expand the campaign to a broader spectrum of 80’s themes, playing on the era’s fashion, technology, music and lingo. We wanted to maintain the specific color palette and other branding elements that worked so successfully.
Pictured are some of the poster redesigns we came up with. Click for full image.
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| © Submit to Any - jjtcomputing.co.uk |
dot. desserts is a parfait bar that opened March 2nd, 2009 in Vancouver. They carry a unique menu of Japanese-style and specialty parfaits, sweet and savory crepes, and a selection of hot and cold teas. The owners of dot. wanted a minimalistic approach that would put the focus on the presentation of the desserts. Only one color would be used, and white would dominate the location.
Throughout February and March, I worked with dot. to create a logo, identity and signage, and menu. The circle was an obvious inspiration, and not just because it symbolizes perfection. The same basic shape is found in the Japanese flag, and is present in each serving dish. Kabel was chosen for the company typeface, partly because of the nice round bowls. The “o” of dot. became a part of the developing motif.
We chose a classy “sandblast” treatment for the windows to avoid introducing more color, providing some privacy for the diners, and allowing plenty of light.
dot. desserts is located at 5556 Cambie Street, near 40th Ave, Vancouver. They are open daily from noon to midnight.
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| © Submit to Any - jjtcomputing.co.uk |