Oreo Special Edition Box Design

Posted at May 6, 2009 by Justin

Kraft didn’t ask me to do this, but I had this concept in my head and couldn’t sleep until I made a comp. I wanted a simple and recognizable design that uses elements from the iconic cookie as part of the packaging. Viewed from the side, the box has the same sandwiched colors the cookie made famous.

The front of the package contains the cookie’s motif in a varnish, further drawing the eye as shoppers as pass by the shelf.

oreo-specbox